Local Social Marketing

Serving small to medium-sized business by reaching your current and future customers with the power of new media.
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Just an amazing tool from Square that puts customer information in the hands of the person who is closest - the business owner.  Looking for a simple loyalty program?  What about inventory?  It’s got that too.  Awesome!

From Mashable, sometimes it is a challenge to communicate the value of interacting with customers in a way that’s perceived as ‘playing around’ on the internet. After all, isn’t this just what teenagers do with their friends?

However, similar to the initial push for .com sites, the mobile social movement isn’t going away.  It’s actually gaining momentum.  It’s up to businesses to find a social and mobile strategy into their communication plans.

“I say to them, ‘What’s your return on ignoring?’” Hayzlett said. “If you’re engaged with your customers, and you have an operation that is doing what it’s supposed to be doing, then you’re going to make money.”

Foursquare is moving past a simple check-in and a great American Express deal.  Find out the scoop in this Wall Street Journal video.

WSJ Digits, Foursquare and Yelp

Seth Godin writes about Trip Advisor and the power of online reviews.

From comScore: The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing

Watch the video and read the whitepaper.  Its insight on how to reach more people through a simple Facebook Like on your fan page is incredible. 

Assuming you have a Facebook fan page…

The growth and combination of mobile, social, and commerce continues.  It’s a great time to have a social networking strategy that assumes this explosive growth in mobile. Read the full article where the Pew Research Center finds:

More than half of adult cell phone owners used their cell phones while they were in a store during the 2011 holiday season to seek help with purchasing decisions.

Click here for more.

Are you ready to connect your business to social networks? 

Local Social Marketing specializes in providing small and medium-sized businesses a unique and remarkable social networking presence. 

Contact us for a free consultation to see how we can help you today!

Super Bowl XLVI Gets a Social Media Command Center
Super Bowl XLVI host city Indianapolis has concocted a new way to deal with the madness that comes with managing the world’s biggest annual sporting event. The solution? The Super Bowl’s first-ever social media command center. A team of strategists, analysts and techies will monitor the d…

How Social Media Changed ESPN Audios Super Bowl Week
Social and mobile technologies aren’t just important for guerilla marketing campaigns and grassroots outreach. They’re also changing how the world’s biggest broadcast media companies do business. Mashable recently spoke with top executives and personalities from the sports behemoth ESPN d…